🎨 What is Meow Wolf?
Meow Wolf is an immersive art and entertainment company known for creating large, interactive experiences that combine art, storytelling, and technology.
- Founded: 2008 in Santa Fe, New Mexico, by a collective of artists who wanted to build “walk-through art.”
- Style: Imagine a mix of art museum, escape room, film set, and sci-fi story you can physically explore.
- Mission: To make art more accessible, collaborative, and mind-bending — blurring the lines between reality and imagination.
- Locations:
- House of Eternal Return (Santa Fe, NM)
- Omega Mart (Las Vegas, NV)
- Convergence Station (Denver, CO)
- The Real Unreal (Grapevine, TX)
Each is a different world, but they all share a sense of discovery — secret portals, hidden rooms, nonlinear storytelling, and hundreds of local artists’ contributions.
🛒 What is Omega Mart (Las Vegas)?
Omega Mart is the Las Vegas installation created by Meow Wolf — their second permanent exhibit — and it’s one of the wildest, most complex immersive art experiences ever built.
📍 Location
- Inside AREA15, a massive “experiential entertainment complex” just west of the Las Vegas Strip.
- Opened February 2021.
🌀 Concept: “The World’s Most Extraordinary Supermarket”
At first glance, it looks like a colorful grocery store — aisles, shelves, products, and employees.
But as you start exploring, you realize something is very, very off.
- Cereal boxes have surreal names and impossible ingredients.
- Juice bottles have warnings like “Now With Real Memories!”
- You can literally walk through refrigerators or secret doorways into hidden worlds.
Those back areas lead to an entire multiverse of rooms and portals — glowing landscapes, alien factories, psychedelic offices, dreamlike caverns, and more.
🧩 The Storyline (Yes, There’s a Mystery)
There’s a deep narrative beneath the weirdness:
- Omega Mart is run by a fictional corporation called Dramcorp.
- Dramcorp’s products are infused with a mysterious energy source known as The Source.
- You can dig into corporate documents, emails, and clues hidden throughout the exhibit to uncover the story of what’s really happening — corruption, interdimensional experiments, and missing people.
Visitors can choose to just explore for the spectacle, or follow the story like a detective. There’s no right or wrong way to do it.
🖌️ Art & Technology
- Built by 300+ artists, mostly from the Las Vegas area.
- Includes sculpture, video, sound, lighting, and interactive tech.
- Themed rooms range from glowing caves and alien gardens to an infinity-mirror desert.
- Every part is designed to be touched, explored, and questioned — it’s like walking through a living sci-fi painting.
⏱️ What to Expect When Visiting
- Average visit: 2–3 hours (some people stay 5+).
- All-ages friendly, though it’s most engaging for teens/adults who like art, surreal humor, or puzzles.
- Tickets: around $55–65 USD (varies by time/day).
- Where: Inside AREA15, 3215 S Rancho Dr., Las Vegas, NV.
- Hours: Generally late morning – midnight; check Meow Wolf’s site for details.
🧠 Summary — In a Sentence
Meow Wolf is the artist collective and company;
Omega Mart is their Las Vegas creation — a bizarre supermarket that hides an entire dimension of art, story, and imagination behind its shelves.
